Yesterday, we had a terrific meeting with the Anchor Bay people--the folks releasing our movie--on everything to do
with their marketing plan. Poster, trailer, timeline for private screenings, long lead press, online presence etc. These guys
are as enthusiastic and behind this movie as it's possible to be and are hoping it becomes Anchor Bay's "tentpole" move--i.e., the breakout hit that defines the company and around which they can build further business. Our release date is set for 3/19/10 and I'll be delivering info on the above particulars (cities, appearences etc.) as the time grows nearer.
All of that said: the movie is still very much in the publics hands. Your hands.So a few gentle reminders to those of you participating in what I hope will be a web-based, fan-based, grass roots (what does
that term derive from anyway?) effort to put our movie over the top. Forgive the repetition but lets call it our mantra:
Reminder: "City Island" is your movie. Help us get the word out. Forward the posts to your friends and enemies alike. Comment on our Facebook page (I'll check in on that every day as well).
And don't forget the ever-delightful, still confounding Twitter stream.
Now, here's a terrific article by a friend of mine from the Hollywood trenches named Chris Dorr. Although Chris is a producer and former studio executive, he currently is deep into the new wave of figuring out how businesses will be positively impacted by social networking. And Twitter, it seems to him (he may refute this) is the new frontier for all of us self-promoting hucksters...not to mention mega-giant corps etc. In this article, Chris gives a very sound rundown of how and why Twitter works, as well as providing a solid smackdown of a typical Hollywood execs misunderstanding of the value of the service. Must reading if you're interested in where we are all headed, media and communication wise, almost instantly.
This morning I tweeted a lovely piece of footage of Teddy Wilson playing piano in the 1960s. So as not to repeat myself, here's a different view of the jazz master, this time engaged in a duet with the monstrously wonderful Earl "Fatha" Hines. N'joy!